FOX19 EXCLUSIVE: Chad takes blame - Fox29 WFLX TV, West Palm Beach, Florida-

FOX19 EXCLUSIVE: Chad takes blame for sex line on cereal box mishap

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CINCINNATI, OH (FOX19) - Chad Ochocinco told FOX19 in an exclusive on-camera interview that he is taking the blame for a cereal box mishap that features the phone number for a sex line instead of a nonprofit organization.

The side panel of Ochocinco's, a cereal that markets the Bengals wide receiver, has an ad for 'Feed the Children,' an international non-profit organization that is receiving the proceeds from the sale of the cereal. The ad features a website and toll-free phone number for Feed the Children. The only problem is the numbers' prefix is wrong, and the phone number takes you to a sex line with a seductive-sounding woman who makes risque suggestions and then asks for a credit card number.

"It was an honest mistake," Ochocinco told FOX19. "On behalf of myself and everyone at PLB sports, I take the blame because I'm the one endorsing the cereal."

PLB Sports, a Pittsburgh-based company, is the manufacturer of the cereal.

"It's made in Pittsburgh," Ochocinco said with a laugh. "It makes you think."

The "honey toasted oats" cereal is sold exclusively at Cincinnati-area Kroger locations and online. A spokeswoman at the Kroger said the store is pulling the cereal off the shelves until they hear something from the manufacturer. The cereal is still on sale on the website for PLB Sports.

"I truly do apologize," said Ochocinco. "I'm sure some people got a laugh, some people are really (ticked off) about it because they have kids."

PLB released a statement also apologizing for the incident. The company says they will reprint the boxes with the correct toll-free number.

"Pittsburgh based PLB Sports, Inc would like to apologize for the printing of the incorrect Feed The Children toll free number printed on Ochocinco's cereal boxes that are available in the Cincinnati market," said the release.

The actual toll free number for Feed the Children is 1-888-HELPFTC. The organization delivers food, medicine, clothing and other necessities to children and families who lack these items due to famine, war, poverty or natural disaster.


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