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MONTGOMERY, AL (RAYCOM MEDIA) – Raycom Media and ITV Studios are announcing "America Now," a groundbreaking deal for a new weekly, first-run hour lifestyle series hosted by "Apprentice" winner Bill Rancic.
ITV Studios will produce the series which will initially air exclusively on Raycom stations around the country, it was revealed today by Paul McTear, President & CEO for Raycom and Paul Buccieri, CEO of ITV Studios. Raycom and ITV would then look to distribute the show to other stations nationally
America Now will be a unique hybrid of national and local content, focusing on lifestyle, health and finance issues that Americans deal with every day and, according to McTear, the series "will speak to a new generation of viewers who want programming that helps them lead better lives".
Buccieri added "I am delighted to be working with Raycom under a new model which allows us to produce compelling programming for Raycom, but which we believe also has appeal for wider local audiences."
The initial production agreement calls for 52 hour episodes, airing once a week on the Raycom stations including Cleveland, Cincinnati, Memphis and West Palm Beach with an intended launch date in October 2010.
About Raycom Media Inc.
Raycom, an employee-owned company, is one of the nation's largest broadcasters and owns and/or operates 47 television stations in 36 markets and 18 states. Raycom stations cover 12.6% of U.S. television households and employ nearly 3,500 individuals in full and part-time positions. In addition to television stations, Raycom owns Raycom Sports (a marketing, production and events management and distribution company in Charlotte); Raycom Post (a post production facility in Burbank, California), and Broadview Media (a post production facility based in Montgomery).