Cereal returns to shelves after sex line number mishap - Fox29 WFLX TV, West Palm Beach, FL-news & weather

Cereal returns to shelves after sex line number mishap

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CINCINNATI, OH (FOX19) - OchocincOs, the cereal marketed by Bengals wide receiver Chad Ochocinco, has returned to store shelves following an accident where a sex line phone number was printed on the box.

The cereal was meant to have a number for the non-profit organization "Feed the Children," an organization that was already receiving the proceeds from the sale of the cereal. Instead the number to a sex line was accidentally published on the box.

PLB Sports, Inc. has relaunched the cereal to Cincinnati area Kroger shelves following the incident. People are encouraged to find the cereal and donate to "Feed the Children."

The number for "Feed the Children" is 1-888-HELPFTC. The organization delivers food, medicine, clothing and other necessities to children and families who lack these items due to famine, war, poverty or natural disaster.

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