Put Those Goals In Writing! - Fox29 WFLX TV, West Palm Beach, FL-news & weather

Put Those Goals In Writing!

I put my goals in writing today. It felt good – it felt courageous. Now, I’ll start accomplishing them, one at a time.

 

So many times, I asked clients if they had goals and they responded, “Yes, I have goals but they are all in my head.” That means that they never wrote them down. Their first assignment was to put those goals in writing.

Here are the benefits of putting your goals in writing. First, you have the benefit of making a commitment to yourself.  When you make a commitment to yourself, you have the opportunity to work toward accomplishing a goal – which builds courage and confidence. Second, you can feel confident in knowing that you have a plan of action. You know what you want to accomplish and you have it in writing.

When we set goals as entrepreneurs, we need to consider both our personal and professional goals. By setting personal goals in addition to professional goals, the business grows in the direction you desire. For example, Paul’s personal goal was to have a flexible schedule so he could pick his children up from school and take them to their activities. He created his professional goals around this personal goal.

Entrepreneurs are often concerned about the business taking on a life of its own and being a slave to it – working day and night. Yes, this can happen, but only if you let it and if goals and boundaries are not set up prior to reaching extremes. In the event that business reaches a point of unmanageability, take a “time out” and reprioritize your goals.

When we don’t have goals or have them but they are not prioritized, we can lose our focus. This is why Madeline came to see me for business counseling. Madeline owned a modeling agency and needed help setting goals. Her homework after our first meeting was to list her goals. Just to list them. It didn’t matter how many she had. If she had a goal, she wrote it down.

Madeline and I went over each goal and made sure each was measurable, time sensitive and realistic.

 

Consider the following questions as you begin to set your goals:

 

1.      Is the goal measurable? Can you measure the results of the goal? For example, initially, Madeline’s goal was to get new customers. How many did she want? One, five, ten? Without a specific number the goal was not clearly defined. She decided she wanted to get ten new customers.

 

2.      Is the goal time sensitive? Over what time frame will the goal be accomplished? In the example above, Madeline’s goal was to generate ten new customers. She decided she could generate ten new customers in three months.

 

3.      Is the goal realistic? Do you feel confident about your ability to achieve this goal? In the example with Madeline’s goal of generating ten new customers in three months, she felt that goal was realistic. If your goal isn’t realistic, refocus on questions 1 and 2.

 

List your goals:

 

1. __________________________________________________

 

2. __________________________________________________

 

3. __________________________________________________

 

4. __________________________________________________

 

5. __________________________________________________

 

6. __________________________________________________

 

7. __________________________________________________

 

8. __________________________________________________

 

9. __________________________________________________

 

10. _________________________________________________

Now that you have listed the goals you want to accomplish, prioritize them. What needs to happen first, second, third? Is there a sequence to what you are working to accomplish? Do this exercise with a friend or colleague. Ask for their input as you formulate the order of your goals.

 

Rewrite the previous list in a sequential order. For example, Madeline realized that her first goal was to get new customers – so she prioritized her list to make sure that all of the goals that related to getting new customers were before any other goals.

           

1. __________________________________________________

 

2. __________________________________________________

 

3. __________________________________________________

 

4. __________________________________________________

 

5. __________________________________________________

 

6. __________________________________________________

 

7. __________________________________________________

 

8. __________________________________________________

 

9. __________________________________________________

 

10. _________________________________________________

 

Many times I have worked with people who stop the goal-setting process once they’ve set their goals. I ask them, “How are you going to accomplish this goal? What steps need to take place to actually accomplish this goal?” Once you set a goal, the steps need to be defined as to how the goal will be accomplished.  Think about setting a goal to make $100,000 next year. OK, you’ve set a goal. But setting this goal is not enough to make it a reality. You need to define what needs to take place to reach this goal. 

Let’s go back to Madeline. Now that Madeline set the goal of generating ten new customers within three months, what steps does she need to set to reach this goal? What marketing efforts would she use? What sales techniques would she use? What did she need to do to generate ten new customers? For Madeline, the Web site was an important resource, so one of the steps to achieve this goal was to keep her Web site up to date with photos of new models. Another step was to send photos of new models to potential clients on a bi-weekly basis. A sample of her goal and the steps she set to accomplish this goal is below:

 

Goal 1: Get at least ten new customers over the next three months.

 

1.      Update the Web site bi-weekly with photos of new models.

 

2.  Send announcements of new models to potential clients and current clients on a bi-weekly basis.

 

3.  Create a direct mail piece within the next two weeks and send to at least 250 photographers.

 

4.      Create an order tracking worksheet and a sales sheet to track calls and customer relations.

 

For each of the goals listed in the previous exercise, describe the steps you need to take to accomplish each goal. The steps, just like the goals, need to be time sensitive, measurable and realistic.

 

Goal: _______________________________________________

 

1. __________________________________________________

2. __________________________________________________

 

3. __________________________________________________

 

4. __________________________________________________

 

Goal: _______________________________________________

 

1. __________________________________________________

 

2. __________________________________________________

 

3. __________________________________________________

 

4. __________________________________________________

 

Goal: _______________________________________________

 

1. __________________________________________________

 

2. __________________________________________________

 

3. __________________________________________________

 

4. __________________________________________________

 

Goal: _______________________________________________

 

1. __________________________________________________

 

2. __________________________________________________

 

3. __________________________________________________

 

4. __________________________________________________

 

Goal: _______________________________________________

 

1. __________________________________________________

 

2. __________________________________________________

 

3. __________________________________________________

 

4. __________________________________________________

 

A year after setting, prioritizing and working toward her goals, Madeline’s business generated more revenue in one quarter than it had the entire previous year. Goal setting works.

 

I build confidence and courage when I set and achieve goals.

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