Doritos creator dies, to be buried with chips - Fox29 WFLX TV, West Palm Beach, FL-news & weather

Doritos creator dies, to be buried with chips

DALLAS (AP) - Arch West, a retired Frito-Lay marketing executive credited with creating Doritos as the first national tortilla chip brand, has died in Dallas at age 97.

A statement issued by the West family says he died Tuesday at Presbyterian Hospital in Dallas. A graveside service is scheduled for October 1. Daughter Jana Hacker tells The Dallas Morning News the family plans on "tossing Doritos chips in before they put the dirt over the urn".

West was a marketing vice president for Dallas-based Frito-Lay in 1961 when, while on a family vacation near San Diego, he found a snack shack selling fried tortilla chips. Hacker says her father got a tepid corporate response to the tortilla chip idea, but conducted marketing research that led to the Doritos roll-out

Copyright 2011 AP. All Rights Reserved.

Powered by Frankly

1100 Banyan Blvd.
West Palm Beach, FL 33401

FCC Public File
EEO Report
Closed Captioning

All content © Copyright 2000 - 2017 Raycom Media. All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.