Author hits airwaves to help entrepreneurs - Fox29 WFLX TV, West Palm Beach, FL-news & weather

Author hits airwaves to help entrepreneurs

Jim Freer

Suzanne Mulvehill has used one-on-one counseling, seminars and her book "Employee to Entrepreneur" to help small businesses learn lessons that help them grow.

Now, Mulvehill is adding radio to that mix.

Beginning, Jan. 5, she will be host of "The Entrepreneur Hour," from noon to 1 p.m. on Mondays on WBZT 1230 AM in West Palm Beach.

"We will discuss not just the business issues, but also the personal, professional and emotional issues that you have to deal with when you are starting or growing a business," she said.

That includes building confidence and "overcoming the fear of being an entrepreneur," said Mulvehill, president of Profit Strategies, a Delray Beach-based marketing and development firm.

Each show will have two guests. One will be a business executive who will discuss topics in finance or marketing. The other will be a small business owner who will tell how his or her business overcame early challenges.

25-city syndication goal

Topics will include marketing skills, strategic planning and networking skills, Mulvehill said.

"My goal is to get the program syndicated in at least 25 cities later this year," she said.

During the 1990s, Mulvehill worked in marketing and business development for Kemper National Services in Plantation, Palm Beach Jewish Times and South Florida Business Journal.

Throughout that time, she had a goal of forming a company that would counsel small businesses.

First, she said, she spent time over several years preparing for the challenges of entrepreneurship, including overcoming "the fear of not making money."

After Mulvehill formed Profit Strategies, she became a paid counselor at the Small Business Development Center at Florida Atlantic University.

At that office, sponsored by the U.S. Small Business Administration, she counseled more than 500 business owners and prospective owners.

Making suggestions

Mulvehill's clients included Madeline Andrews, president of modeling agency Model Millennium in Hollywood.

Andrews worked with Mulvehill in 2001, when Model Millennium was a year old.

"I had so many ideas and I needed to find the areas where I should focus," Andrews said.

During six months of weekly, one-hour meetings, Mulvehill's suggestions included finding categories of models that would be most in demand and expanded marketing with cold calling to magazines, resorts and other potential clients.

Andrews followed that advice, and she said it is a major reason her company's 2003 revenue will be more than double that of 2001.

Mulvehill has given up development work to focus on seminars, including programs sponsored by the SBA and national business development organizations, and her radio show.

She is planning a national tour to promote her book, which she describes as a motivational guide for people who are planning to launch their own businesses.

"You cross a bridge, you don't just make a leap," she said. "The hardest thing is to grow personally into it."

E- mail banking, finance and insurance writer Jim Freer at jimfreer@aol.com .

© 2003 American City Business Journals Inc.

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