WEST PALM BEACH, FL (WFLX) - Chopper 5 has spotted heavy police activity at the Dreyfoos School of the Arts in West Palm Beach.We have a crew on the scene, and we'll continue to follow this breaking newsMore >>
The deceased found at Dreyfoos School of the Arts have been identified as Ted Orama and Christopher Marshall, according to Capt. David Bernhard, spokesman for West Palm Beach Police Department.More >>
BOCA RATON, FL (WFLX) - A woman was killed Wednesday evening after being struck by a Tri-Rail train in Boca Raton, according to Officer Sandra Boonenberg, spokeswoman for city police. The accident happenedMore >>
A woman was killed Wednesday evening after being struck by a Tri-Rail train in Boca Raton, according to Officer Sandra Boonenberg, spokeswoman for city police.More >>
WEST PALM BEACH, FL (WFLX) - Police are on the scene of a deadly shooting at 8th Street and Tamarind Boulevard. One person is confirmed dead.Chopper 5 is live on the scene gathering information. We'llMore >>
Police are on the scene of a deadly shooting at 8th Street and Tamarind Boulevard. One person is confirmed dead.More >>
Today will be partly to mostly cloudy with highs around 90 degrees. Scattered showers and thunderstorms are possible through the afternoon and early evening hours, and some rainfall will be heavy. More >>
Today will be partly to mostly cloudy with highs around 90 degrees. Scattered showers and thunderstorms are possible through the afternoon and early evening hours, and some rainfall will be heavy. Winds will stay light out of the southeast.More >>
ROYAL PALM BEACH, FL (WFLX) - The SUV suspected of being used in the hit and run crash that killed Kathy Rigby is now in the impound lot at the Palm Beach County Sheriff's Office. Sources said it wasMore >>
The SUV suspected of being used in the hit and run crash that killed Kathy Rigby is now in the impound lot at the Palm Beach County Sheriff's Office.More >>
(WFLX) - Every time you download an app, search for a Web site, send a text, take a picture of a QR code or drive past a store with your GPS on -- your every move may be tracked.
By whom? Your cell phone company.
"They know you were playing Angry Birds," said Mark Johnson, of Loyalty Marketers Association. "They know that you drove by Sears. They know you drove by Domino's Pizza, so they can take that, and take a very unique algorithm that can focus on your behavior. It's very impactful."
Many people have no idea this information is being collected, packaged with details about your age and gender, aggregated and sometimes sold to third parties. "It does seem creepy that companies are collecting all this information about consumers," said Harrine Freeman, a smart phone user.
She is so creeped out, she turns off her GPS when she drives and shops. She also clears her browser history. "I think it's an invasion of privacy. I don't think cell phone companies should sell your information," she said.
All the major cell phone carriers admit to collecting your info.
Verizon acknowledges it aggregates the information and sells it to businesses without personally identifying users.
The Cell Phone Trade Association would not agree to be interviewed on camera; however, some cellular companies say, there's an advantage here. You get ads that are relevant and can save you money. "This is something that consumers are automatically," said Rainey Reitman, of the Electronic Frontier Foundation.
Critics say cell phone companies tell customers what data they're collecting by sending them privacy notices that may be difficult to understand and written in fine print.
They don't like that consumers who don't want to be tracked have to make the extra effort to "opt out". "I don't really think that most people are going to review every e-mail they get form their cell phone company, and then go through the extra step of opting out of this targeted advertisement," said Reitman.
Johnson says be sure to read any updates your carrier sends, too, because this tracking technology keeps changing. "The amount of data these cell phone companies have has grown tremendously over the last three to four years. With the rapid rise and proliferation of cell phones it will only continue to grow," said Johnson
Privacy experts say also be careful of third party apps you download that request to "use your location" if you don't want to be tracked always press "no".