Some call it a racy marketing stunt, and it's causing a lot of controversy among survivors and their families.
The controversy is about watching a video on a porn site to help generate money to find a cure for breast cancer.
Survivors say humor is one thing, but sexualizing breast cancer or any cancer is just wrong.
They say raising money and awareness is important, but they want people to know it's not okay to trivialize something that could have killed them.
One porn site recently announced they'd donated one cent for every 30 views. The company added that "together we can give fund raising our breast shot."
Some say it's too much sex for something so serious.
Survivors say the bottom line is that they deserve respect.
"I don't see why you get somebody very attractive and then you have a guy fondling her breasts that's not breast cancer awareness," said Pris Mabuce, breast cancer survivor.
The porn site planned to give the money to the Susan G Komen Foundation. The organization said it wants no part of the money and asked the site to stop using the name.
"I'm kind of on the fence about that it could have been done tastefully but it is a moral dilemma," said Beth Brotherton, said Breast Cancer survivor.
What about the other new slogans going mainstream? Things like 'I Love Boobies,' 'Save the Tata's' and 'Save Second Base?'
"I'm not being a prude," said Mabuce. "I wear a shirt that says 'Squeeze a Boob Save a Life,' but I explain what that means."
"I didn't say it's not okay to make it sexy or funny," said Judy Settle, breast cancer survivor." but you have to do it tastefully like 'I Love Boobies' or 'Bikers Love Boobies.' If it wasn't for 'Bikers Loving Boobies' we wouldn't have raised a bunch of money recently.
Survivors say most attempts to raise money and awareness work for them, like big campaigns to paint the town pink, or simply a piece of jewelry that speaks to others.
"I want people know I am a survivor," said Brotherton.
No word on how much money the site raised. And again, the Susan G Komen Foundation announced they didn't want the money.
Survivors say with 1 in 8 women facing the deadly disease, awareness is everything-but so is respect.
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