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SOURCE Enterasys Networks
Strategic Sales Initiative Leverages Social and Cloud Technologies to Drive Revenue and Increase Customer Collaboration
SALEM, N.H., Sept. 9, 2013 /PRNewswire/ -- As a results of the company's commitment to innovation in social technologies, Enterasys Networks, a Siemens Enterprise Communications Company, has been ranked 34th on this year's InformationWeek 500 – a list of the top technology innovators in the U.S. Enterasys was recognized for its unique sales initiative, incorporating social and gamification tools to drive revenue and connect with customers. The full list can be found at www.informationweek.com/500.
"Our sales initiative was motivated by strategic and organizational shifts, which created greater alignment between sales, marketing and IT to fully take advantage of new business processes and technology opportunities," said Dan Petlon, CIO of Enterasys. "We found a significant opportunity to leverage social networking as part of our sales and marketing process to help foster closer relationships with our customers and prospects by being a socially connected enterprise."
Enterasys' aggressive rollout of new technology to its sales team, dubbed its Sales 2.0 initiative, included a number of cloud computing and social solutions to enhance sales effectiveness that was closely supported by a partnership with marketing and IT. The company encouraged the use of social networking sites and set up training sessions across all levels of the business. Enterasys also leveraged tools such as Salesforce.com and Hoopla to 'gamify' sales data. As a result, Enterasys has seen massive growth in its sales pipeline generation and employee social activity with a 30 percent increase in individual sales development.
"The theme of this year's InformationWeek 500 is digital business. It's a movement, rooted in data analytics, mobile computing, social networking and other customer-focused technologies that are turning companies and industries on their ear," said InformationWeek Editor In Chief Rob Preston. "Every enterprise is now a digital business - or needs to become one fast. The companies in our ranking are leading the way."
InformationWeek identifies and honors the nation's most innovative users of information technology with its annual InformationWeek 500 listing, and also tracks the technology, strategies, investments, and administrative practices of some of the best-known organizations in the country. Past overall winners include Beth Israel Deaconess Medical Center, PACCAR Inc., The Vanguard Group, CME Group, National Semiconductor, Con-Way, and Principal Financial Group. Unique among corporate rankings, the InformationWeek 500 spotlights the power of innovation in information technology.
Additional details on the InformationWeek 500 can be found online at www.informationweek.com/iw500/.
About Enterasys Networks and Siemens Enterprise Communications
Siemens Enterprise Communications is a leading global provider of unified communications (UC) solutions and network infrastructure for enterprises of all sizes. Leveraging 160 years of experience, we deliver innovation and quality to the world's most successful companies, backed by a world-class services portfolio which includes international multi-vendor managed and outsourcing capabilities.
Our OpenScape communications solutions provide a seamless and efficient collaboration experience – on any device – which amplifies collective effort and dramatically improves business performance.
Together, our global team of UC experts and service professionals set the standards for a rich communications experience that empowers teams to deliver better results.
Siemens Enterprise Communications is a joint venture of The Gores Group and Siemens AG, and includes Enterasys Networks, a provider of network infrastructure and security solutions, creating a complementary and complete enterprise communications solutions portfolio.
Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.
For more than 30 years, InformationWeek has provided millions of IT executives worldwide with the insight and perspective they need to leverage the business value of technology. InformationWeek provides CIOs and IT executives with commentary, analysis and research through its thriving online community, digital issues, webcasts, proprietary research and live, in-person events. InformationWeek's award-winning editorial coverage can be found at www.informationweek.com.
InformationWeek is produced by UBM Tech, a global media business that brings together the world's technology industry through live events and online properties. Other UBM Tech's brands include EE Times, Interop, Black Hat, Game Developer Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion
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