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SOURCE Lila Mae
"Made in America" web boutique puts eco-friendly mission into practice by donating trees
FARMINGTON, Conn., Oct. 2, 2013 /PRNewswire/ -- Lila Mae (www.lilamae.com), an online shopping destination for stylish, sustainable gifts and essentials all made in the USA, announces a new partnership with the Arbor Day Foundation (www.arborday.org). For every purchase made on the site, LilaMae.com will make a donation to reforestation projects in America in areas of greatest need. Lila Mae's collaboration with the Arbor Day Foundation presents eco-minded and style-conscious consumers with a unique opportunity to help the economy, protect the environment and embrace their personal health all in one place.
"Our guiding mission at Lila Mae is to bolster small business in the U.S. while nurturing the environment and the well-being of our fellow citizens," said Lila Mae C.E.O. and Co-Founder Heather French. "Reforestation is critical to maintaining clean drinking water and protecting our planet. We are proud to contribute to the conservation work of the Arbor Day Foundation, which has worked to revitalize American forests for over 40 years."
The need for trees is great, as forests have been destroyed by wildfires, development and industry. Since 1972, the Arbor Day Foundation has planted approximately 35 million trees in the U.S. It is estimated that nearly one million acres in the U.S. need to be reforested. Forests are essential to the environment by removing carbon dioxide from the air, releasing oxygen into the atmosphere and serving as a natural way to improve water quality.
Lila Mae is dedicated to cultivating small business growth by providing talented American craftsmen with an online marketplace to share their one-of-a-kind creations. The site features a thoughtful collection of sophisticated, small-batch goods for men, women, children and the home, created by 80 independent manufacturers and artisans across 25 states. In addition to being 100% made in the USA, all of the merchandise available at Lila Mae is natural, organic or made from repurposed materials.
"When we started LilaMae.com, we sought out artisans who embraced our vision of living responsibly and creatively. We placed equal importance on aligning Lila Mae with like-minded organizations that share the same mindful vision," said Maggie Riker, Co-Founder. "We are thrilled that our first partnership is with the Arbor Day Foundation. The principles guiding both of our organizations dovetail perfectly; it's a natural fit."
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