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SOURCE eyeReturn Marketing
eyeReturn Selects comScore vCE® to Further Strengthen Reporting Validation Offering
TORONTO, Oct. 29, 2013 /PRNewswire/ -- eyeReturn Marketing (ER), a leading online ad serving technology company, announced today the integration of comScore validated Campaign Essentials™ (vCE®) into eyeReports, eyeReturn's full-suite reporting product. comScore vCE® is a holistic ad and audience delivery validation solution that offers global campaign performance measurement for display and video ads. This integration gives clients an additional layer of insight on performance, measuring reach against demographic benchmarks.
The integration of comScore vCE® into eyeReturn's ad serving campaigns – and soon-to-be eyeDemand campaigns – adds unique insight into campaign performance by validating reach on target gender, household income and age demographic. Pairing reach metrics from comScore with eyeReturns' reporting dashboard gives clients readily accessible, real-time, in-flight campaign data.
"Integrating comScore vCE® seamlessly into the eyeReturn stack is a huge win for advertisers," said Renee Hill, President and Co-CEO of ER. "With one click, within our existing reports, clients will be able to see a full demographic breakdown of any campaign. No separate integration with comScore is required - it's that simple."
"We are delighted that eyeReturn Marketing has chosen to include vCE® into its product offering, and look forward to working alongside eyeReturn to bring additional viewability, brand safety, and demographic insights to their custom base," said Bryan Segal, VP of Canadian Sales at comScore.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
About eyeReturn Marketing
eyeReturn Marketing delivers real-time buying, ad serving, dynamic optimization, verification, analytics and production for display, video, rich media and mobile creative. eyeReturn Marketing is the only end-to-end digital advertising platform in the market. So even if you're starting from scratch, we enable you to get the attention of the right audience with maximum efficiency and maximum reach – all in one platform. eyeServe, eyeTarget, eyeDemand. Learn more at eyeReturnMarketing.com
Contact: Kristine Fernandes, 416-929-4834 ext. 236, firstname.lastname@example.org
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