(WFLX) - It may be too little too late for a former public relations executive.
Despite apologizing Sunday, Justine Sacco is still being criticized for her racist tweet. On Friday, Sacco tweeted: "Going to Africa. Hope I don't get AIDS. Just kidding. I'm white!" just before boarding a flight to South Africa.
Sunday she issued an apology saying "This is my father's country, and I was born here. I cherish my ties to South Africa and my frequent visits, but I am in anguish knowing that my remarks have caused pain to so many people here".
Sacco's company fired her over the weekend.