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SOURCE AKG Technologies Inc.
MUMBAI, India, January 28, 2014 /PRNewswire/ --
AKG Technologies Inc. has announced the global launch of their new product 'PostSpringr' - the first-of-its-kind Facebook content creation tool which can help Social Media Marketers write better and more engaging content that attracts maximum likes, comments and shares.
This launch heralds a new approach for brands hoping to improve their organic reach of Facebook posts, which has significantly dropped due to the recent changes in Facebook's algorithm that determines News Feed placement. Because of the exponential increase in content generated by users and brands, Facebook gives higher preference to user-generated content making it harder for brands to reach people who "Like" their page. The options now brands have left is paid-post promotions or churning out really engaging content on a daily basis.
"We anticipated this over a year ago that Facebook would start giving preference to quality/user content; hence, PostSpringr," said Gaurav Mendiratta, CEO and Founder, AKG Technologies. "Our patent pending technology helps marketers optimize the content/posts for maximum engagement based on multiple factors including content type, fan demographics, historical engagement patterns and post type. We leverage research done at The Wharton School, University of Pennsylvania in Natural Language Processing and Machine Learning to understand the content and estimate the expected response by constituting over 100 variables unique for each brand page.
"This tool has a one-of-its-kind Engagement Predictor that can actually tell the kind of engagement a post will generate even before it's posted," shared Shobhit Verma, Chief Data Scientist at AKG. Amongst other features, there's also Post Recommender which will analyze and recommend elements to include in a post to get more engagement, there is Competition Informer, Content Discoverer, Tag Visualizer and Visual Reporting Creator that assists Social Media Marketer write content that connects.
PostSpringr (http://www.postspringr.com/) is currently available by invitation only. It is being introduced at an exclusive launch pricing after a 7-Day Free Trial.
ABOUT AKG TECHNOLOGIES
Founded in Philadelphia, AKG helps brands leverage the power of Social Media. Its product arm focuses on building Social Media and Entertainment products like adSpringr and NyooTV. With branches in San Francisco, Houston, Mumbai and Delhi, AKG had raised $350,000 in June last year from angel investors in US, UK and Turkey, led by Prof. David Bell, The Wharton School and Prof. Michael Wolf, University of Zurich.
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