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  • In new walkouts, students look to turn outrage to action

    In new walkouts, students look to turn outrage to action

    Friday, April 20 2018 12:26 AM EDT2018-04-20 04:26:49 GMT
    Saturday, April 21 2018 3:57 AM EDT2018-04-21 07:57:26 GMT
    (AP Photo/Carolyn Kaster, File). FILE - In this March 14, 2018 file photo, young demonstrators hold a rally in front of the White House in Washington. Another wave of school walkouts is expected as students honor victims of gun violence and push for gu...(AP Photo/Carolyn Kaster, File). FILE - In this March 14, 2018 file photo, young demonstrators hold a rally in front of the White House in Washington. Another wave of school walkouts is expected as students honor victims of gun violence and push for gu...

    Another wave of school walkouts is expected as students honor victims of gun violence and push for gun control.

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    Another wave of school walkouts is expected as students honor victims of gun violence and push for gun control.

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  • Facebook adds privacy settings to comply with European rules

    Facebook adds privacy settings to comply with European rules

    Wednesday, April 18 2018 5:33 AM EDT2018-04-18 09:33:47 GMT
    Saturday, April 21 2018 2:16 AM EDT2018-04-21 06:16:00 GMT
    (AP Photo/Matt Rourke, File). FILE - In this May 16, 2012, file photo, the Facebook logo is displayed on an iPad in Philadelphia. A propaganda expert who has studied Cambridge Analytica says the company helped Donald Trump’s presidential campaign use f...(AP Photo/Matt Rourke, File). FILE - In this May 16, 2012, file photo, the Facebook logo is displayed on an iPad in Philadelphia. A propaganda expert who has studied Cambridge Analytica says the company helped Donald Trump’s presidential campaign use f...
    Facebook is introducing more privacy safeguards to users in Europe to comply with new rules meant to make it easier for consumers to give and withdraw consent for the use of their data.More >>
    Facebook is introducing more privacy safeguards to users in Europe to comply with new rules meant to make it easier for consumers to give and withdraw consent for the use of their data.More >>
  • UPDATE: Everything you need to know about Arizona's teacher walkout

    UPDATE: Everything you need to know about Arizona's teacher walkout

    Friday, April 20 2018 10:12 PM EDT2018-04-21 02:12:11 GMT
    Arizona teachers could be staging a strike, which may leave tens of thousands of parents scrambling. (Source: Raycom Media)Arizona teachers could be staging a strike, which may leave tens of thousands of parents scrambling. (Source: Raycom Media)

    One thing is certain, tens of thousands of parents will be forced to scramble to find out what to do if enough teachers walk out.

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    One thing is certain, tens of thousands of parents will be forced to scramble to find out what to do if enough teachers walk out.

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(WFLX) - Would you book your next hotel stay on Twitter? Hotels, airlines and cruise lines are turning up the volume on social media channels.

When frequent traveler Christine Kirk books a trip, she typically hits Twitter looking for recommendations to great spas and restaurants near her hotel.

She's no longer surprised when the property Tweets back a few suggestions. "It's just a really convenient way for me to communicate with the hotel."

The latest travel trend: hotels, airlines and cruiselines using social media to make sure your stay is a good one.

Loews Hotels recently launched "social reservations" where people on Twitter can book rooms during a secure chat conversation with an agent, and booking is just the beginning. "They are engaging with them in a much earlier part of the trip [the] planning process and providing a lot more personal advice than they have in the past," said Rich Beattie from "Travel+Leisure".

Beattie sees big brands responding to travelers on a one-on-one level on everything from Facebook to Instagram. They're following your tags and the money. "One study showed that customers who engage with companies on social media spend 20-40 precent more than customers who don't," said Beattie. "So travel companies realize there's a huge upside now to engaging with customers on a very direct one to one level."

Carrie Mitchell is the public relations director for a Four Seasons property. She says their popular "Pin.Pack.Go" program on Pinterest has proven results. "It works as a collaborative exchange between property and guest. So before they're coming, they create their own boards with the destination they would like to go to. It really helps us with customization."

At some hotels, you may even find a digital concierge to help customize your stay or get rewards if you check-in using Foursquare. "With so many emerging platforms, we like to see how guests are responding to social media trends."

So is there a downside? Beattie says consumers give up some of their privacy in exchange for the tips. "But that's what social media is -- it's sharing. And, if you don't want to share anything, you shouldn't share it," said Beattie.

Meantime, he believes, the benefits to travelers are only going to get better. "Where travelers are on the ground, the opportunity to reach them, at that time with specific offers in destination, I think is going to be the next big thing in social media."

That sounds good to Christine, who believes this interaction makes the entire trip more fun. "You can get a feel for the destination that you're traveling to and sort of get excited about your upcoming stay."

Social media has become so popular within the travel industry that "Travel+Leisure" magazine now has a special category of awards for companies that make the best use of social media each year.

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