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SOURCE Beats Electronics LLC
NEW YORK, July 13, 2014 /PRNewswire/ -- To celebrate the sound of winning and to congratulate Germany, Beats by Dr. Dre have created the ultimate prize to go with the ultimate sporting victory: a set of 24 (for the 23 man squad and manager), 24 carat gold dipped Beats Pro's, which will be gifted to the German team.
To commemorate the win, Beats have commissioned fashion photographer Rankin to create a celebratory salute to the victory starring the Gold Beats Pro headphones and Naomi Campbell, titled 'Golden'. The new work sees Naomi as the World Cup trophy adorned in gold high fashion and sporting the Gold Beats Pros.
Beats Pros are the gold standard of headphones used by musicians in the studio, designed to deliver the same level of emotion and power the artist intended when they recorded. Now adopted by top athletes from a variety of sports across the world to get them in the zone, these Special 24c Gold Pro Headphones are the perfect prize for an amazing sporting achievement.
Speaking about the shoot, Naomi Campbell commented:
"Working on the 'Golden' project with Beats by Dr. Dre was so much fun. The shoot was loud and energetic…I even got to practice my football skills! This was the first time I've had the chance to work with the legendary Rankin, so it was a dream shoot. The 'Golden' project is the perfect way to celebrate the German victory and I'm glad to be a part of this campaign."
Speaking on the Beats by Dr. Dre commission, Rankin commented:
"Beats by Dr.Dre are mixing their link to sport with one of today's most recognisable fashion icons. Naomi, one of the most well-known supermodels in the world, is a great partnership - it's her attitude I really love, it's the perfect pairing."
About Beats Electronics LLC:
Formally established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) comprises the Beats™ by Dr. Dre™ family of premium consumer headphones, earphones, and speakers as well as patented Beats Audio™ software technology and streaming music subscription service Beats Music™. Through these offerings, Beats has effectively brought the energy, emotion and excitement of playback in the recording studio to the listening experience and has introduced an entirely new generation to the possibilities of premium sound entertainment.
Additionally, Beats reaches consumers through strategic product partnerships that include Chrysler Group automobiles, Hewlett Packard computers and monitors, and HTC smartphones.
Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, and President Luke Wood, Beats Electronics is based in Santa Monica, CA.
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