The Honda Classic launches Honda Classic Cares initiative

PALM BEACH GARDENS, FL (WFLX) - When you hear The Honda Classic, what's the first thing that comes to mind? More than likely, the word "golf".

But what about the words "charity" and "family"? That's what Executive Director Ken Kennerly and his staff want people to know, "The Honda Classic Cares". "Many people forget the PGA Tour is all about charity. We are a 501c organization, children's health care charity. We donated all our money, all our revenue to charity," said Kennerly.

In 2014, The Honda Classic awarded $2.55 million to local causes. Also, in 2014, The Honda Classic was named the PGA Tour's "Most Fan Friendly" event. "Tire Kingdom has been with us since day one. They are an enormous supporter of The Honda Classic and children healthcare charities. They wanted to do something new and special, so we came up with this Family Day concept for them."

The first 1,500 kids get a free, over-sized golf ball to get autographs from their favorite golfers. "When Sergio Garcia sent out a Tweet saying that he has never seen so more kids at a PGA Tour event in his life, and this guy has played in a lot of tournaments. That resonates well with us. This is what we are really aspiring to do. To have the players comment on it is very unique."

The Honda Classic runs through Sunday at PGA National Resort in Palm Beach Gardens.

Copyright 2015 WFLX. All Rights Reserved.