Social media campaign targets 'Hello Barbie'

Social media campaign targets 'Hello Barbie'

(NBC NEWSCHANNEL) A social media campaign has been launched against Mattel's new talking 'Hello Barbie.'

The campaign was launched Monday by a group called 'The Campaign for a Commercial-Free Childhood'.

The group opposes marketing aimed at children and says the internet-connected doll "threatens children's privacy, well-being and creativity."

Its campaign is to discourage parents from buying the doll which carries a conversation with a child by recording what the child says and sending it via Wi-Fi to the cloud for Barbie's computer-generated response.

Mattel would not talk to NBC News about the controversy over the doll.

In a statement, the company said it's committed to safety and security when bringing new products to market.