Instagram announced on its company blog Tuesday that the social media service will now support videos up to 60 seconds long.
Previously, Instagram videos were limited to only 15 seconds.
The social photo service says longer videos will begin rolling out today, and that all the feature will be available to all users "in the coming months."
Alex Hider is a writer for the E.W. Scripps National Desk. Follow him on Twitter @alexhider.