From November 19, 2015 to January 2, 2016, customers who purchased or leased a new Subaru vehicle could select from a list of charities to receive a donation of $250 from SOA. This year, Subaru of America will donate up to $15 million to participating charities. Over the last seven years, SOA has donated $50 million to a number of worthy causes through the Share the Love event.
SOA selected the four charities: ASPCA, Make a Wish, Meals on Wheels America and National Park Foundation. Subaru retailers could also elect to add a local charity and Schumacher Subaru of Delray selected Autism Speaks as its "hometown charity."