Research groups predict robust Cyber Monday - Fox29 WFLX TV, West Palm Beach, FL-news & weather

Research groups predict robust Cyber Monday

NEW YORK (AP) -- After a tumultuous presidential election, will Americans be ready to shop for the holidays? Research firms are predicting robust growth for online shopping, at least.

RELATED: Black Friday deals! | More Holiday stories

ComScore predicts online spending on Cyber Monday, which follows Black Friday and is typically the busiest day of the year for online shopping, will jump to $3.5 billion from $3.12 billion last year.

The firm's preliminary holiday shopping forecast is for sales to rise as much as 19 percent to $81 billion.

Aside from a dip the day after the election, there are no signs that shoppers' appetite for spending has been seriously weakened, said comScore analyst Andrew Lipsman

"It seems to be mostly isolated to the immediate effect," he said.

Another firm, Adobe Digital Insights, predicts that online sales will increase 11 percent to $91.6 billion this holiday season.

About 17 percent of holiday spending is done online. Overall, the National Retail Federation, based in Washington, D.C., is forecasting holiday sales for the November and December period to rise 3.6 percent to $655.8 billion, better than the 3 percent growth seen in the year-ago period.

Associated Press 2015

Powered by Frankly

1100 Banyan Blvd.
West Palm Beach, FL 33401

FCC Public File
EEO Report
Closed Captioning

All content © Copyright 2000 - 2017 Raycom Media. All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.