Advertisers flee Bill O'Reilly, viewers don't - Fox29 WFLX TV, West Palm Beach, FL-news & weather

Advertisers flee Bill O'Reilly, viewers don't

  • Fox 29 Daily HeadlinesMore>>

  • 'Rocket Man' to 'Terrific': Trump lauds Kim in UN return

    'Rocket Man' to 'Terrific': Trump lauds Kim in UN return

    Monday, September 24 2018 12:51 AM EDT2018-09-24 04:51:38 GMT
    Monday, September 24 2018 10:34 PM EDT2018-09-25 02:34:33 GMT
    (AP Photo/Richard Drew, File). FILE - In this Sept. 19, 2017 file photo, U.S. President Donald Trump addresses the 72nd session of the United Nations General Assembly, at U.N. headquarters. Trump will be joined by other populist leaders at the 73rd Gen...(AP Photo/Richard Drew, File). FILE - In this Sept. 19, 2017 file photo, U.S. President Donald Trump addresses the 72nd session of the United Nations General Assembly, at U.N. headquarters. Trump will be joined by other populist leaders at the 73rd Gen...

    Trump will stress his dedication to the primacy of U.S. interests while competing with Western allies for an advantage on trade and shining a spotlight on the threat that he says Iran poses to the Middle East and beyond.

    More >>

    Trump will stress his dedication to the primacy of U.S. interests while competing with Western allies for an advantage on trade and shining a spotlight on the threat that he says Iran poses to the Middle East and beyond.

    More >>
  • Trump leads aggressive, all-out GOP drive to save Kavanaugh

    Trump leads aggressive, all-out GOP drive to save Kavanaugh

    Monday, September 24 2018 2:52 AM EDT2018-09-24 06:52:33 GMT
    Monday, September 24 2018 10:34 PM EDT2018-09-25 02:34:20 GMT
    (AP Photo/Manuel Balce Ceneta). FILE - In this Sept. 5, 2018, file photo, Supreme Court nominee Brett Kavanaugh testifies before the Senate Judiciary Committee on Capitol Hill in Washington. Combat won out over caution. White House aides and congressio...(AP Photo/Manuel Balce Ceneta). FILE - In this Sept. 5, 2018, file photo, Supreme Court nominee Brett Kavanaugh testifies before the Senate Judiciary Committee on Capitol Hill in Washington. Combat won out over caution. White House aides and congressio...

    The new accusation came just a few hours after negotiators had reached an agreement to hold a public hearing Thursday for Kavanaugh and Christine Blasey Ford, who accuses him of sexually assaulting her at a party when they were teenagers.

    More >>

    The new accusation came just a few hours after negotiators had reached an agreement to hold a public hearing Thursday for Kavanaugh and Christine Blasey Ford, who accuses him of sexually assaulting her at a party when they were teenagers.

    More >>
  • 4 dead, including suspect, after Maryland warehouse shooting

    4 dead, including suspect, after Maryland warehouse shooting

    Thursday, September 20 2018 10:38 AM EDT2018-09-20 14:38:29 GMT
    Friday, September 21 2018 12:48 AM EDT2018-09-21 04:48:06 GMT
    Multiple people are dead after a female gunman opened fire at a Rite Aid warehouse Thursday morning in Aberdeen, MD, north of Baltimore. (Source: WJZ/CNN)Multiple people are dead after a female gunman opened fire at a Rite Aid warehouse Thursday morning in Aberdeen, MD, north of Baltimore. (Source: WJZ/CNN)
    Multiple people are dead after a female gunman opened fire at a Rite Aid warehouse Thursday morning in Aberdeen, MD, north of Baltimore. (Source: WJZ/CNN)Multiple people are dead after a female gunman opened fire at a Rite Aid warehouse Thursday morning in Aberdeen, MD, north of Baltimore. (Source: WJZ/CNN)

    Authorities say multiple people have been shot in northeast Maryland in what the FBI is describing as an "active shooter situation".

    More >>

    Authorities say multiple people have been shot in northeast Maryland in what the FBI is describing as an "active shooter situation".

    More >>

NEW YORK (AP) -- Advertisers are fleeing Bill O'Reilly's "no spin zone" on Fox News Channel, but viewers are remaining loyal.

"The O'Reilly Factor" averaged 3.71 million viewers over five nights last week, the Nielsen company said Tuesday. That's up 12 percent from the 3.31 million viewers he averaged the week before and up 28 percent compared to the same week in 2016.

O'Reilly's show averaged just under 4 million viewers for the first three months of 2017, his biggest quarter ever in the show's 20-year history.

"Controversy is a breeding ground for interest," said Marc Berman, editor in chief of The Programming Insider. "So people who otherwise might not have seen his show recently are curious. People might want to see if he addresses the subject. If the ratings were not up, I would have been surprised."

Some five dozen companies have said they wouldn't advertise on O'Reilly's show following a report in The New York Times on April 2 that five women had been paid a total of $13 million to keep quiet about harassment allegations against cable television news' most popular personality. O'Reilly has denied any wrongdoing.

It has left his show with a more unusual array of commercials than you'd typically see for a popular program - like Monday night's ad for a device that clears ear wax.

The amount of advertising time by paying customers on "The O'Reilly Factor" has been cut by more than half since the Times report, according to an analysis issued Tuesday by Kantar Media. In the month prior to the story, his show averaged 14 minutes, 32 seconds an hour of ads by paying national clients, Kantar said. By last Friday, the paid advertising time had bottomed out at 4 minutes, 10 seconds, before rebounding to 7:10 on Monday.

His sponsors lately have been leaning toward more opportunistic direct-mail marketers or other small budget brands, the company said.

O'Reilly had five of the seven most-watched programs on cable television last week, and he more than doubled the average audiences for his rivals on CNN and MSNBC combined. But he was topped by a teammate: Sean Hannity's show last Thursday, less than an hour after it was announced that President Trump had taken military action in Syria, had nearly 5 million viewers.

A broadcast news show reached an important milestone last week. "CBS This Morning" averaged 3.7 million viewers last week, only 354,000 fewer than NBC's "Today" show and 644,000 below ABC's "Good Morning America." That's the strongest a CBS morning news program has been competitively in at least 29 years, the Nielsen company said.

When "CBS This Morning" began five years ago, it typically had nearly 3 million viewers less than "Today" each day.

CBS dominated the prime-time rankings last week, led by the NCAA men's basketball championship between North Carolina and Gonzaga. The network averaged 9.1 million viewers. NBC had 5.4 million, ABC had 4.4 million, Fox had 2.5 million, Univision had 1.6 million, Telemundo had 1.4 million, ION Television had 1.2 million and the CW had 1 million.

Fox News was the week's most popular cable network, averaging 2.78 million viewers in prime time. MSNBC had 1.6 million, USA had 1.56 million, HGTV had 1.39 million and TBS had 1.2 million.

ABC's "World News Tonight" scored a narrow victory in the evening news ratings, averaging 7.93 million viewers to NBC "Nightly News" and its 7.91 million. The "CBS Evening News" had 6.2 million.

For the week of April 3-9, the top 10 show, their networks and viewerships: NCAA Men's Basketball Championship: Gonzaga vs. North Carolina, CBS, 23.01 million; "NCAA Pre-Game," CBS, 14.08 million; "NCIS," CBS, 13.83 million; "The Big Bang Theory," CBS, 12.6 million; "60 Minutes," CBS, 11.64 million; "Bull," CBS, 11.1 million; "Dancing With the Stars," ABC, 10.47 million; "The Voice" (Monday), NBC, 10.04 million; "Blue Bloods," CBS, 9.77 million; "The Voice" (Tuesday), NBC, 9.52 million.

---

ABC is owned by The Walt Disney Co. CBS is owned by CBS Corp. CW is a joint venture of Warner Bros. Entertainment and CBS Corp. Fox is owned by 21st Century Fox. NBC and Telemundo are owned by Comcast Corp. ION Television is owned by ION Media Networks.

---

Associated Press 2017

Powered by Frankly

1100 Banyan Blvd.
West Palm Beach, FL 33401

FCC Public File
EEO Report
Closed Captioning

All content © Copyright 2000 - 2018 Raycom Media. All Rights Reserved.
For more information on this site, please read our Privacy Policy, and Terms of Service, and Ad Choices.