Educating the consumer about digital television - Fox29 WFLX TV, West Palm Beach, FL-news & weather

Educating the consumer about digital television

AP - How do you get the consumer excited about digital television? John Orlando with the National Association of Broadcasters says it's something you've got to see.

The NAB and electronics manufacturers brought digital TV to three U-S cities earlier this year to raise awareness about the product. Local broadcasters promoted digital TV, manufacturers placed sets in high traffic areas, and there were watch parties.

Orlando says these promotions gave consumers a chance to see digital television. And he believes once people view a digital picture - they'll want a digital T-V set.

So far, about 250,000 TV's with digital tuners have been sold.

Copyright 2002 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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