Justin Timberlake -- who isn't exactly hurting from lack of attention from women -- is producing an NBC pilot about a bachelor who strikes out with the ladies.
The Grammy-winning pop star is an executive producer on "My Problem with Women," which follows thirtysomething Jose as he attempts to understand his romantic failures through therapy sessions, Reveille Studios announced Friday.
The show is based on "Mi Problema con las Mujeres," a Peruvian TV comedy.
Reveille, the production company headed by Ben Silverman before he became NBC's entertainment chief last year, developed the BBC series "The Office" for NBC and the Spanish-language telenova "Ugly Betty" for ABC.
Timberlake, 27, keeps expanding his reach in Hollywood. The former boy-bander has released two ambitious solo albums; appeared in the films "Alpha Dog" and "Black Snake Moan"; and voiced a character in last year's animated blockbuster "Shrek the Third."
Timberlake launched a record label last year, and co-founded the William Rast fashion line with friend Trace Ayala.