Blow N Disguise?

Reporter: Emily Pantelides

A new energy drink isn't getting attention because it's loaded with caffeine, but because of the way it's sold.

It's called Blow, and it's packaged to look like cocaine. Your kids may be buying it, but the company's founder thinks it's all in good fun.

Bart Berling, father of three boys, says, "It looks to me like something you would snort up your nose not that you would put in a drink."

Bart says his boys drink energy drinks. But, after Bart saw this one, he says, he won't be letting his kids near it.

That's because this energy drink is different. It looks like a drug, named after it, and is causing about as much controversy as the real deal.

The outrage over this new energy drink mix is all aimed at its name - "Blow" which is street slang for cocaine.

"We wanted something that was powerfully effective," says Blow's creator, Logan Gola.

According to Gola, Blow is blowing by all sales projections thanks in part, he says, to its popularity with those who love the night life. "Somebody came up with Blow mixed with rum and called it the 'Lindsay Blow-han'. There's a drink called the Kate Moss which is Blow sprinkled into champagne. So, I think, bartenders are having a great time with it."

But with Blow having its own MySpace page, critics say, Gola's marketing his caffeine-charged powder to teens. "I think you are sending the wrong message; you are saying it's ok to use cocaine."

Gola defends, "We absolutely do not market to anyone under the age of 18. Politicians have MySpace pages. There's a lot of people over the age of 18. Those are the people that we are going for."

As for the name controversy, check this out, Blow has more caffeine than Coke, Root Beer, even Mountain Dew. Put all that together and the parents we talked to say stay away. "It's a symbol of cocaine drug use even if it doesn't say it."

"It's tongue in cheek," says Gola. "We're not taking this too seriously, and we don't think our consumers are either."

This story caused a lot of controversy behind the scenes. As you saw, we only interviewed two local fathers who were against the drink.  But Emily tells us she talked to dozens of other parents who said the idea of speaking on camera about something called "Blow" simply didn't appeal to them.

If you want to see for yourself what all the fuss is about, you can log onto Blow's Web site.