It's snowing in WPB! - Fox29 WFLX TV, West Palm Beach, FL-news & weather

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    Monday, September 24 2018 12:51 AM EDT2018-09-24 04:51:38 GMT
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  • Trump leads aggressive, all-out GOP drive to save Kavanaugh

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    Monday, September 24 2018 2:52 AM EDT2018-09-24 06:52:33 GMT
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    (AP Photo/Manuel Balce Ceneta). FILE - In this Sept. 5, 2018, file photo, Supreme Court nominee Brett Kavanaugh testifies before the Senate Judiciary Committee on Capitol Hill in Washington. Combat won out over caution. White House aides and congressio...(AP Photo/Manuel Balce Ceneta). FILE - In this Sept. 5, 2018, file photo, Supreme Court nominee Brett Kavanaugh testifies before the Senate Judiciary Committee on Capitol Hill in Washington. Combat won out over caution. White House aides and congressio...

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  • 4 dead, including suspect, after Maryland warehouse shooting

    4 dead, including suspect, after Maryland warehouse shooting

    Thursday, September 20 2018 10:38 AM EDT2018-09-20 14:38:29 GMT
    Friday, September 21 2018 12:48 AM EDT2018-09-21 04:48:06 GMT
    Multiple people are dead after a female gunman opened fire at a Rite Aid warehouse Thursday morning in Aberdeen, MD, north of Baltimore. (Source: WJZ/CNN)Multiple people are dead after a female gunman opened fire at a Rite Aid warehouse Thursday morning in Aberdeen, MD, north of Baltimore. (Source: WJZ/CNN)
    Multiple people are dead after a female gunman opened fire at a Rite Aid warehouse Thursday morning in Aberdeen, MD, north of Baltimore. (Source: WJZ/CNN)Multiple people are dead after a female gunman opened fire at a Rite Aid warehouse Thursday morning in Aberdeen, MD, north of Baltimore. (Source: WJZ/CNN)

    Authorities say multiple people have been shot in northeast Maryland in what the FBI is describing as an "active shooter situation".

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    Authorities say multiple people have been shot in northeast Maryland in what the FBI is describing as an "active shooter situation".

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By Lindsay Cohen email
Posted by Rachel Leigh email

WEST PALM BEACH, FL (WFLX) - The forecast Friday? Near record heat.

But West Palm Beach was a white-out.

"Kids stick their tongues out and like to taste it," said Adam Williams, founder and creator of MagicSnow. "It is also a Hollywood special effect."

Williams and his California-based team have been working on the special effects for more than a year with officials at West Palm Beach's CityPlace. Together, they are making it "snow" nightly between November 15th and New Year's Eve.

Executives at the downtown outdoor shopping center say they have invested more time, effort, and money into this year's seasonal decorations to try and boost holiday spirit -- and, most importantly, sales.

"In these times, you've got to figure out creative and unique ways to try and bring customers into your center," said Ryan Hallihan, General Manager of CityPlace. "What we thought about was: let's invest in a new holiday décor."

The new décor includes a brand new 40-foot tall Christmas tree, two dozen giant snowflakes suspended in the air, and, of course, the nightly snowfall.

Hallihan previewed the winter wonderland on Friday morning.

"There's a lot of planning that goes into it," Hallihan said. "It's very exciting now that I have an opportunity to see it. It's amazing."

"Unlike real snow, it vanishes upon contact," Williams added. "So there's no collection, there's no cleanup, it's non-toxic."

The first snowfall is 'predicted' for Saturday night, November 15th, when officials light up the city's Christmas tree at 6 pm. Snow falls nightly through December 31.

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