PALM BEACH GARDENS, FL (WFLX)-- Steve Dodson, a life-long Heat fan, can't stop talking about the newly-formed all-star trio with the addition of LeBron James to the Heat.
"This is just a dream for us," he said.
But make no mistake about it. The co-owner of Palm Beach Autographs is also seeing major dollar signs.
His store sells all sorts of sports-related items like autographed Heat Photos, basketballs and team jerseys.
"It's just getting started. Once we get going, this team could win 70 or 75 games. Really exciting things are going to happen in South Florida," he said.
Signed or unsigned items in the Downtown at the Gardens store range anywhere from $20 to $1,000.
Business already picking up and it's about to go gang busters as Dodson says he's attending a private LeBron James autograph signing in early August.
You want something signed by King James, it's $600.